Radha Agrawal

Anyone who talks to Agrawal can expect to feel significantly lighter and happier after the conversation ends. She speaks in gestures that highlight her subtle noise making jewelry, and her eyes light up whenever she begins to touch on a topic that she is particularly passionate about. To say that she lives life passionately is an understatement. When she speaks, she carries a unique sense of wonder and admiration for both her surroundings and her audience. She is a life lover, with a sensitivity for humanity and artful experiences that permeates into every project she takes on.

Agrawal and her twin sister Miki, along with her partner Matthew Brimer started Daybreaker, and more recently she co-founded THINX (period panties) with her sister and their friend Antonia Dunbar. New York City saw a union of the two at the last Daybreaker event, the “Pants-Off, Dance-Off”. Agrawal also dips her toes into creative brand work for clients, and when she’s not busy with her multiple projects, she DJs for the masses. For her, Here brings to life a whole new world of possibilities as a DJ. “It would be great to understand my surroundings in a way that feels way more thoughtful as someone who is bringing music to the community...I think I would carry this in my pocket and take it out if it makes sense to use it, as a case by case...that’s how music is right? Sometimes I want it, sometimes I don’t. I’d use them to test out how the sound is hearing what I’m hearing, as a DJ.”

“It would be great to understand my surroundings in a way that feels more thoughtful as someone who is bringing music to the community.”

Her love for music and art is inherent in everything that she’s done. Music gives to the world what Agrawal gives to her uniquely curated and branded experiential events. Her motivation to start Daybreaker comes from her endearing passion for music and the energy of nightlife coupled with an extreme distaste for tonight’s club culture. “If you go to a party, nobody’s actually dancing… I mean they are, but it’s through these weird versions of themselves. What I love about the energy at Daybreaker is that it’s clean. It’s 100% pure. It’s trying to marry the worlds of nightlife and wellness—and usually they don’t actually speak together, and they would never live in the same space, but now they do.”

It’s part of the conscious clubbing movement that she and her sister are spearheading. The idea is to get people moving and presenting themselves in honest ways, rather than hiding behind the facade that alcohol and drugs can sometimes inevitably bring forth. “We invite people who love nightlife but can’t stand what’s happened to it. Nightlife is meant to be this space where you let your hair down and express yourself. Now, it’s about bottle service and bouncers, a scene, taking selfies, what you’re wearing. Our goal is to bring back the old in a way that’s more thoughtful,” she says. “It’s in the morning, on a weekday, without alcohol, and without drugs.”

“What I love about the energy at Daybreaker is that it’s clean. It’s 100% pure. It’s trying to marry the worlds of nightlife and wellness.”

It’s all in the constraints. It’s consciously in the early hours of the morning, to ensure that everyone arrives with the same level of energy. “You already have to be intentional about buying a ticket and setting an alarm. You just got out of bed. Whereas at night, you might have all kinds of different social things that happen during the day, that affect your mood… this is how we make Daybreaker a truly unique experience.”

It becomes apparent that there are a couple of rules that she chooses to live by, which give credit to much of her life’s work. The same rules can be applied to the concepts behind Here. “What is your why, and what is your what? For me, my why is belonging. I think if everyone feels a sense of belonging, people can truly be happy. Daybreaker invites anyone of all shapes and sizes, any age, to come and feel like they belong. That’s my why, I want everyone to feel like they belong. The what is community, wellness, and fun,” she says.

“Take away skepticism and bring wonder to your life.”

With Here, Agrawal sees a future where technology can enable you to be more present by allowing you to engage with your environment. “Take away skepticism and bring wonder to your life. If you could just bring back wonder, like ‘Wow, that person’s voice is unique, that mic is kind of shit, but that drummer is coming through, let’s focus on the drummer tonight…’ you bring up the vibrations.” The wonder, in this case, could be anything from engaging fully with one’s surroundings, to allowing Here to enhance a musical experience by tuning into certain elements based on personal preferences.


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